12 Jan 26
MicroStrategy, a business intelligence firm known for its bold approach to cryptocurrency investment, has announced the purchase of an additional 13,627 bitcoins. The move enhances the company’s reputation as one of the most prominent institutional holders of Bitcoin in the world.
The company confirmed that the new acquisition was completed at an average price of $32,233 per bitcoin. In total, MicroStrategy’s latest purchase represented a substantial investment of approximately $782 million. This acquisition brings the company’s total bitcoin holdings to an impressive figure, making it a central player in corporate Bitcoin adoption.
With this significant buy, MicroStrategy now holds approximately 226,331 bitcoins. According to the information disclosed by the company, its cumulative investment in Bitcoin stands at over $8.3 billion, with an average purchase price of about $36,798 per bitcoin. This positions MicroStrategy as the leading publicly traded corporation in terms of direct Bitcoin exposure.
To finance its recent Bitcoin acquisition, MicroStrategy conducted a private offering of convertible senior notes, raising $800 million. The offering, which concluded in June, included an option for initial purchasers to acquire additional notes, enabling the company to amass sufficient capital for its investment strategy. This financial mechanism has become a recurring strategy for MicroStrategy, allowing it to leverage investor interest without immediately diluting shareholder value.
Michael Saylor, co-founder and Chairman of MicroStrategy, has long been a prominent advocate for corporate Bitcoin adoption. Under his guidance, MicroStrategy has redirected its capital allocation strategy to focus significantly on adding bitcoin to its balance sheet. Saylor has described Bitcoin as the world’s premier store of value, contrasting it with traditional fiat currencies and emphasizing its scarcity and resilience.
MicroStrategy’s persistent accumulation of bitcoin continues to set a benchmark for other publicly traded companies considering digital assets as reserves. The firm’s aggressive strategy and regular acquisitions have placed it at the forefront of discussions about corporate treasury management and institutional participation in the cryptocurrency sector.
The announcement of MicroStrategy’s new bitcoin purchase comes during a period of fluctuating cryptocurrency prices and increased market attention on institutional activity. Industry analysts and crypto enthusiasts are observing the company’s actions as a bellwether for broader adoption and as a signal of Bitcoin’s resilience as an asset class despite volatility.
With this latest acquisition, MicroStrategy affirms its ongoing commitment to Bitcoin as a core part of its corporate strategy. The company’s substantial holdings and continuous investments offer a notable case study in corporate adoption of digital assets and demonstrate the growing role of publicly traded companies in the cryptocurrency ecosystem.